Even after 1,000 keyword searches on Google are analyzed it is observed that 99% of the time a Wikipedia page comes back within the early results (the first two pages or the first twenty listings).
Yes, from an online optimization perspective, an initial assumption may be that Wikipedia is an unbeatable enemy or necessary evil, but thinking this way would be a mistake. The truth of the matter is that Wikipedia can be used strategically to help with Search Engine Optimization, and no—we aren’t talking about Wikipedia being a great place to learn about the theory and history of SEO (although it is precisely that too). No, what we’re talking about here is how to do SEO on Wikipedia; specifically, how to use Wikipedia links to boost the Google ranking of a web page.
How to Use Wikipedia to Improve Your SEO Ranking
With literally millions of daily views, Wikipedia is easily one of the most well-established and popular websites in the world. It is number 5 on the global Alexa ranking of most visited websites (Google.com is first and FaceBook is second, to give you some perspective). As such, Wikipedia seems to be the ideal online spot when it comes to promoting a business, product, and/or service…but it’s not that easy.
Wikipedia’s raison d’être is to be the world’s foremost open-source encyclopedia. As such, there are legions of Wikipedians who voluntarily monitor the site looking for any article that has even the slightest whiff of promotion or publicity that they can flag for elimination. In other words, you can’t post your sales pitch on Wikipedia and expect to get away with it. This never works, and you’ll be worse for wear if you even try this approach.
So, How Can You Use Wikipedia for SEO?
If you’re a company already has a modicum of success and name recognition, someone -a kindly Wikipedia and complete stranger- will take the time to write its Wikipedia entry, right?
Well, of course, that’s the case, but you don’t have to necessarily wait until you’re big enough for Wikipedia. You can speed up the process by having an experienced and reputable Wikipedia writer with no evident connections to you or your enterprise game the system and write an entry for you (one that doesn’t have any sales tone to it at all).
Then again (and this is a far more reasonable and realistic strategy), you can write a high-quality and informative article yourself. It doesn’t have to be about your business either, and in fact, it shouldn’t be about you or your business. The best way to boost your page’s SEO ranking with Wikipedia is by writing a well-researched and authoritative article about a topic that’s in your niche, and then surreptitiously inserting a link to your web-page, either within the body of the article’s text or in the reference section.
In fact, Wikipedia requires that its authors link to authoritative sources. If your website is a trustworthy source, then there’s no reason why your thematically related Wikipedia article can’t rightfully link to your website.
The key to making this work is that the backlink from Wikipedia to your site is completely relevant and doesn’t seem shoehorned or forced in any way. You may also want to try writing a few thoroughly researched and valid Wikipedia articles about topics that aren’t in any way related to your area; this way you can garner the trust of the most pernicious Wikipedians, getting them to let their guard down, if only just a little so you can sneak your links in their.