The best list of RTB DSP for small business
Demand Side Platform is an explicit system that provides a platform for buyers of digital advertisement inventory, where they can manage multiple Ads exchange, and data exchange accounts via a single interface. Theoretically, the value of mobile DSP lies in its transparency. Importantly, Mobile DSPs facilitates the clients to purchase mobile Ads inventory across a number of publishers through a common platform. The system allows you to see the market rate for every impression you buy. Below we will discuss some of the best DSPs for small businesses.
The latter company is a marketing software organization, which started in 2009 in Boston, US. The enterprise is well known in mobile DSP advertisements. The service integrates an easy-to-use UI, which employs different targeting techniques, location-based strategies, a devoted support team and trainers for marketing agencies that facilitate the launch of successful mobile campaigns.
This organization pride itself on cross-device marketing solutions. It provides useful insights to organizations that rely on supplying digital marketing solutions and work in unison across multiple devices. Tapad was founded in New York, US in 2010. Since then, it has emerged as a great player in the sector by setting up cross-device DSP that has helped them to maximize video Ads. Moreover, they help their client’s Ads to reach tablets, smartphones, and desktops not to mention providing solutions that help to boost both online and offline performance. Therefore, Tapad serves great significance to small business and small medium enterprises.
3. Rocket Fuel
If you are looking for a company to help you expand your business, and let many people know about you, this is the perfect solution. The organization was founded in 2008 in Redwood, US. The sole purpose of the organization was to optimize AD campaign performance by use of unique AI algorithms that help the user to raise brand awareness and elevate it across marketing objectives, devices, and channels.
This is a product from Matomy. It provides a self-serve mobile media, which is a buying platform that combines supply, leading service, and data-driven technology of Matomy’s and Mobfox internal DSPs and together they come up with smarter programmatic advertisement and optimization.
This data-driven technology company comes in handy for mobile app advertiser and helps to acquire and re-engage quality user’s scale. The headquarters of the company is situated in Berlin, Germany and the organization purchased AppLift mobile DSP Bidstalk in 2015. Integration of Bidstalk’s technology has fuelled AppLift mobile media to come up with Datalift360, which by now enables access to over 30 programmatic mobile display, native SSPs and other supply sources via its self-service platform. The technology employs both first and third party data to optimize media buys. On the other hand, real-time analytics enables you to measure and optimize campaign performance.
This is a mobile marketing technology company founded in 2008 and it is located in Boston, USA with outlets in New York, London, and San Francisco. Notably, the organization facilitates connections between brands, app advertisers, and agencies to the targeted audiences. The organization consists of four companies encompassed under the same umbrella—Fiksu. The companies include Attriboost, Fiksu DSP, Meed, and Fiksu companies. The interconnection of the companies helps Fiksu take advantage of the entire 4.1 billion mobile devices profile database—ranging from Android to iOS. Their database powers 250+ lookalike profiles and this provides high precision targeting.