Are You Planning on Advertising on Twitter?
Twitter is one of the most popular social media sites out there. As a result, it should come as no surprise to learn that it is one of the most popular social media sites for online marketing as well. With that said, people who are interested in using Twitter for their online marketing need to familiarize themselves with the expected costs, which will tell them whether their spending will be worth it or not.
How Much Do Twitter Ads Cost?
First, Twitter offers three kinds of advertising, which are called Promoted Tweets, Promoted Accounts, and Promoted Trends. Like their name suggests, Promoted Tweets will show up in users’ feeds as well as the top of their search results, meaning that it is an excellent option for people who might want to provide one of their better-performing Tweets with an extra push. Meanwhile, Promoted Accounts receive more visibility, which is useful because said function is intended to increase their number of followers. In contrast, Promoted Trends mean paying for the chance to show up in users’ list of trends, which can have its uses as well. Of course, it should be mentioned that the people who use Twitter’s advertising options can set their ads to target particular groups of people, which should enable them to make much better headway when it comes to their online marketing efforts.
With that said, there is no way to predict Twitter’s exact costs for these advertising options ahead of them because the social media site uses an auction-based model. However, since there are a lot of people making use of them for their online marketing efforts, it should come as no surprise to learn that there are some useful estimates out there. Generally speaking, the average cost for a Promoted Tweet is something along the lines of $1.35 per engagement, which means either a click, a reply, a retweet, or a favorite. Compare to this, the average cost for a Promoted Account is somewhere between $2.50 and $4.00 per confirmed follower, while the average cost for a Promoted Trend is somewhere around $200,000 per day, which makes sense because of the huge exposure that it ensures.
How Does the Cost of Twitter Compare to the Costs of Facebook and Adwords?
Since Twitter doesn’t offer exactly the same kind of advertising as the other social media sites out there, a direct comparison between their offers is overly simplistic. However, it is nonetheless useful to get an idea of what other social media sites charge, though cost should never be the sole factor of consideration.
Like Twitter, the cost of Facebook ads can vary based on a number of factors that include but are not limited to the ad objective, the ad quality, and even the industry of the advertiser. As a result, while the average is something along the lines of $0.27 per click when measuring using a CPC basis and $7.19 per CPM when measuring using a CPM basis, interested individuals should not expect to be able to get exactly those costs for their online marketing efforts. Perhaps unsurprisingly, the same can be said for Google Adwords, which has an average CPC of between $1 and $2 on Google versus an average CPC of under $1 on the Display Network. Summed up, while these generalities can be useful for getting a rough idea of what to expect, interested individuals must be prepared to do further research using their own needs and circumstances to get a better idea of what they will have to spend.