Why is Google renaming AdWords to Google Ads?
AdWords have been there for almost two decades. It has now come a time, and Google is changing them to Google Ads. Sincerely speaking, over the last two decades, so much have changed ranging from the mobile technology to social lives. From my perspective, I think Google has taken a long time to integrate the changes. The company has decided to take the step to revolutionize the advertising, marketing, and publishing platforms.
The general idea of Google Ads is to simplify the advertisement while making collaboration and integration easy. From now DoubleClick advertiser products will be integrated into the Google marketing platform while DoubleClick for publishers will be part of Google AD manager.
Google Ads is a rebranding technique from the company, where it will integrate all its advertising features under one platform. According to the company’s statement, AdWords are going to retire since it is the traditional method of advertising.
Professionally speaking, Google Ads will facilitate an increase in the UI interface, making the process of advertising simpler and creating new opportunities for businesses.
Currently, there are new campaigns that have come with Google Ads and will help businesses kick off with online advertising. The latter process will enable small business to reap the fruits of online advertisement without being lost in the sea of guidelines.
Perhaps these changes have happened too fast, and we are yet to comprehend the full nature of the undertaking. Nonetheless, from what we have read it seems to be a great opportunity, which will help businesses of all sizes to integrate the power of online ads and establish a new client base.
Google Marketing Platform
The latter platform is bound to unify DoubleClick Advertiser products and combine them with Analytics 360 Suite. The new trend is bringing together ads and analytics and helping them to keep their advertisement results in one place.
According to Google, it is not necessary to use multiple platforms to evaluate the performance of your ads because the company primary goal is to promote simplicity across all its products. Furthermore, it is obvious that the simpler the process, will lead to better results and this should be able to attract small business and help them reap the fruits of online advertisements.
Google Marketing Platform combines both Analytical 360 Suite with DoubleClick Digital Marketing. The experts feel that managing your campaigns with Display and Video 360 integrated with features from DoubleClick Bid Manager will be easier. Furthermore, the feature will facilitate cohesiveness amongst the marketing team and help to keep everything in place.
Google mentioned that DoubleClick Search has been renamed into search 360 to integrate everything that is involved around planning and the analysis of your search campaigns.
Another crucial benefit of Google Marketing platform is that there will be more than one hundred integrations with the third party ads and this shows Google will not only be favoring their products.
Rebranding AdWords and DoubleClick is a significant change that will help revolutionize the world of business. Initially, only large businesses could afford the luxury of using the ads. However, now small businesses will be able to leap the fruits of online marketing and give them give them a fighting chance, in the difficult open market structure.